8/6/2023 0 Comments Charles and keith lvmh![]() ![]() ![]() The brothers opted to design their own shoes while selling them at affordable prices. This made them realise the potential of designing their own in-house products and creating a brand that consumers could identify with – leading to the creation of the Charles & Keith brand. However, just after a few months of running the business, they quickly observed that while selling wholesale shoes provided a cost advantage, the lack of uniqueness meant limited growth. Starting out as a ladies footwear store in Singapore’s Amara Shopping Centre in 1996, brothers Charles and Keith Wong ran the store just like any other shoe store – procuring China- and Malaysia-made shoes from the same wholesalers as their competitors and then retailing them in-store. Within a short 24 years of inception, it is operating more than 600 stores with over 5,000 employees across Asia-Pacific, the Middle East, Europe, Latin America and Africa. Today, Charles & Keith continues to inspire and excite with its experimental and unparalleled designs. In the last quarter of 2018, it launched an e-commerce hub in the UK as its first push into the European market. The brand has also begun its foray into locations such as Macau’s The Venetian and pop-up stores in Galeries Lafayette in Paris in the past three years. The brand is recognised for its curated collections of relevant fashion designs available at affordable and accessible price points.Ī lifestyle brand that embraces a culture of innovation, the brand has established a presence in prominent fashion cities such as Seoul, Shanghai and Dubai. Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women. ![]()
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